Library: WARC: Home

About WARC

WARC This link opens in a new window
WARC (The World Advertising Research Centre) provides articles on advertising, marketing, brands, and campaigns. It covers the source for Marketing, Consumer insight and behaviour Advertising, communications effectiveness, Marketing and brand strategy, etc.

• Thousands of case studies from the IPA, Effie Worldwide, Thomson Gale and many
more that reveal the campaign strategies of leading brands.
• Articles and Best Practice guides that explain the ‘how’ and ‘why’ of marketing
challenges.
• Market intelligence, including ad forecasts, brand profiles, conference reports and
other
material on top advertisers, brands and agencies
• Industry news and email alerts including daily news and account moves.

Access: Campus-wide multiuser.

Guides

Documents to be uploaded

Video Tutorial

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Connect via VPN to institute network to access subscribed databases.

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WARC: Home

Purpose of this guide

About WARC

Guides

Video Tutorial

Remote Access to subscribed resources