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Purpose of this guide
The purpose of this guide is to assist in use of WARC database.
WARC This link opens in a new window
WARC (The World Advertising Research Centre) provides articles on advertising, marketing, brands, and campaigns. It covers the source for Marketing, Consumer insight and behaviour Advertising, communications effectiveness, Marketing and brand strategy, etc.
• Thousands of case studies from the IPA, Effie Worldwide, Thomson Gale and many
more that reveal the campaign strategies of leading brands.
• Articles and Best Practice guides that explain the ‘how’ and ‘why’ of marketing
• Market intelligence, including ad forecasts, brand profiles, conference reports and
material on top advertisers, brands and agencies
• Industry news and email alerts including daily news and account moves.
Access: Campus-wide multiuser.
Remote Access to subscribed resources
Remote access to the subscribed databases is provided through Proxy IP RemoteXs software.
Log in with your IIMV email ID at eLibrary Portal.
Please note that the credentials for the eLibrary portal are different from your IIMV Office 365 account. We do not recommend to use the same credentials for third party applications subscribed by the library.
For technical assistance contact: library [at] iimv [dot] ac [dot] in
Connect via VPN to institute network to access subscribed databases.
For installation of VPN in your laptop / desktop, kindly contact: itsupport [at] iimv [dot] ac [dot] in