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Databases as per type

e-resources subscribed by IIMV library

Case Studies

Harvard Business School Publishing


We have an educational license to use HBSP and Partner school cases for our curriculum.

Access: Only for instructors

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The Case Centre


We have institutional membership of The Case Centre

Access: Only for instructors

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WARC (World Advertising Research Centre)


WARC (The World Advertising Research Centre) provides articles on advertising, marketing, brands, and campaigns. It covers the source for Marketing, Consumer insight and behaviour Advertising, communications effectiveness, Marketing and brand strategy, etc.

• Thousands of case studies from the IPA, Effie Worldwide, Thomson Gale and many
more that reveal the campaign strategies of leading brands.
• Articles and Best Practice guides that explain the ‘how’ and ‘why’ of marketing
• Market intelligence, including ad forecasts, brand profiles, conference reports and
material on top advertisers, brands and agencies
• Industry news and email alerts including daily news and account moves.

Access: Campus-wide multiuser.