Case Studies
URL: https://hbsp.harvard.edu/
We have an educational license to use HBSP and Partner school cases for our curriculum.
Access: Only for instructors
For an instructor account: Sign up at https://hbsp.harvard.edu/registration/educator/
URL: https://www.thecasecentre.org/main/
We have institutional membership of The Case Centre
Access: Only for instructors
For instructor account: Sign up at https://www.thecasecentre.org/educators/myaccount/register
WARC (The World Advertising Research Centre) provides articles on advertising, marketing, brands, and campaigns. It covers the source for Marketing, Consumer insight and behaviour Advertising, communications effectiveness, Marketing and brand strategy, etc.
• Thousands of case studies from the IPA, Effie Worldwide, Thomson Gale and many
more that reveal the campaign strategies of leading brands.
• Articles and Best Practice guides that explain the ‘how’ and ‘why’ of marketing
challenges.
• Market intelligence, including ad forecasts, brand profiles, conference reports and
other
material on top advertisers, brands and agencies
• Industry news and email alerts including daily news and account moves.
Access: Campus-wide multiuser.